A Strategy for Your Future (Program Overview)
Digital Marketing is an essential communication skill in organizations from small nonprofits to large corporations. Since marketing professionals play a vital role in brand development, digital marketing, crisis management, and the overall perception of an organization, they are often key members of management teams with Marketing Managers earning an average annual salary of $166,410.*
With more venues to communicate with consumers than ever, organizations need to have a strategic marketing plan in place to create an active and loyal audience.
In the Master of Arts in Digital Marketing Communication program at Regis College you will be prepared to address contemporary communication challenges through the development of advanced skills in digital marketing, and intercultural communication grounded in data analytics and research.
*Marketing Manager, 2023 Bureau of Labor Statistics.
Fully Remote, Highly Personal (Modality: Online Plus)
The Regis digital marketing communication program was developed to bring a classroom-style experience to a completely online curriculum. Courses are scheduled online via zoom synchronously and asynchronously, allowing community and interactivity among colleagues and professors and providing flexibility for working professionals. While the format of your education will reflect today’s digital marketing tools and technology, the foundation will be completely individualized. You can further customize your experience by choosing to specialize in the Sports, Nonprofit or general Digital Marketing Communication Track.
A More Practical Practicum (Internships)
The ideal digital marketing internships offer the most practical, hands-on experience. They also help build the strongest professional networks that often lead to the most desirable jobs.
Experiential learning is as important a part of your education as classes—for you and your prospective employers. They want to know where you worked and the richness of your marketing experiences. Since internships at Regis can be entirely remote, you can accept placements anywhere in the country, increasing your chance of finding an immersive, impressive hands-on experience at a top-tier organization.
Some recent internship placements included:
- Fabletics
- New England Collegiate Basketball League
- Octavian Morosan (creation and posting of TikToks for the streamer)
- MIT Alumni Relations office
- Maynard Public School Athletic Department (Assistant to the AD)
- Longfellow Tennis and Health Clubs
What Every Digital Marketing Professional Must Know, What Every Employer is Looking For
The skills you will learn while earning your degree align perfectly with the requirements you’ll find in most job descriptions in the profession. Whichever track you choose, you’ll graduate with the ability to:
- Evaluate digital marketing and communication theories and learn to apply them to real-world, professional settings
- Apply quantitative and qualitative research tools, and gain a deep understanding of data analytics and effective data-based storytelling
- Employ effective digital and marketing techniques for communicating with people of diverse cultural backgrounds
- Write clear, effective, and compelling professional reports
- Collaborate in small groups using effective teamwork skills
- Design a strategic integrated marketing communication plan, leveraging the latest digital marketing tools and platforms
Speaking Her Mind
Formerly a diplomatic correspondent for Reuters, Carol Giacomo ’70 traveled to more than 100 countries with eight U.S. secretaries of state and then joined The New York Times editorial board. But before all of that, she found her start, and voice, at Regis.
